Home Improvement Service2024Lead Capture Architecture

Rumah Sempurna

Landing page jasa perbaikan dan perawatan rumah dengan struktur layanan yang mudah dipindai dan CTA konsultasi.

Category

Home Improvement Service

Tech Stack

TanStack Start, Tailwind CSS

Role & Scope

Frontend Development

Key Highlights

Lead Capture Architecture

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Rumah Sempurna
Goal & The Challenge & Context

Turn a broad home improvement offer into a landing page that is easy to understand.

When offering varied home services, pages can easily look cluttered. Homeowners need to find their specific repair need in under 5 seconds, understand service standards, and contact technicians quickly.

What I built

TanStack Start landing page
Home improvement service grouping
Benefit copy for homeowners
Mobile-first consultation CTA

Architecture & Key Decisions

I organized services into clean icon-driven category cards with clear bulleted deliverables. Each card has a dedicated direct WhatsApp trigger that auto-fills the requested maintenance category.

1Icon-based category matrix for rapid visual scanning on mobile devices.
2Transparent service guarantees (punctuality, warranty, certified technicians).
3One-tap emergency repair hotline button for urgent requests.
4Lightweight client bundle for instantaneous loading on mobile connections.

Outcome & Results & Business Validation

Result #1

A broad service category becomes a cleaner sales flow

Result #2

Visitors get a clear next step to start a discussion

Result #3

The site is ready to expand into service and location pages

Homeowners can quickly locate their problem area and connect with verified technicians, leading to higher inquiry conversion rates.

Constraints

  • One page had to be broad without feeling generic
  • Separate service pages were skipped until the core offer is validated

Next Development Roadmap

Future upgrades include automated zip-code service area validation and an online appointment calendar.

Project FAQ

FAQ about Rumah Sempurna

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