Company Profile & Leads2024Lead Funnel Architecture

Bengkel Omah

Bengkel Omah Landing page

Category

Company Profile & Leads

Tech Stack

TanStack Start, TypeScript

Role & Scope

Frontend & Information Architecture

Key Highlights

Lead Funnel Architecture

Visit Live Website
Bengkel Omah
Goal & The Challenge & Context

Build trust for a construction consulting service so prospects reach out instead of bouncing.

Construction consulting can be information-heavy. If the page shows everything at once, it feels dense. If it shows too little, it does not build enough trust. The challenge was organizing service information so prospects could scan quickly, then slow down when they reached details that mattered to their situation.

What I built

Construction consulting company profile
Trust structure: services, process, proof
Mobile-friendly contact CTA
Clear information architecture

Architecture & Key Decisions

I used a company-profile structure with a clear service narrative, process cues, and contact CTA placement. Instead of relying only on visual polish, the content hierarchy answers practical questions: what the business does, who it helps, why the process is safer, and how a prospect can start a conversation. The design stays restrained so the business feels professional rather than promotional.

1Grouped service information into scannable sections so dense consulting topics do not overwhelm visitors.
2Used trust-led copy to explain process and credibility before asking for contact.
3Prioritized mobile readability because many prospects will open the page from WhatsApp referrals.
4Kept the CTA direct and repeated so users never need to hunt for the next step.

Outcome & Results & Business Validation

Result #1

A trustworthy, credible first impression

Result #2

Easier mobile experience for prospective clients

Result #3

Faster path from prospect to contact

The finished page gives Bengkel Omah a clearer first impression and supports better pre-sales conversations. A prospect can understand the offer before contacting, which means the first message is more likely to include useful context. For a service business, that can save time on both sides and improve lead quality.

Constraints

  • Content had to feel professional, not promotional
  • Organized dense service information into scannable sections

Next Development Roadmap

Next iterations could add past project case studies, client review cards, and an interactive cost estimator for common consultation packages.

Project FAQ

FAQ about Bengkel Omah

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